I’m a change and communications expert. Part of this includes executive c0aching and guidance. As a result, leaders and executives have strong communications opportunities. Some communicate well, others have room to grow and change.
A company’s web presence matters, especially if the organization is public. The external story online matters. This may include social media handles or ways customers, investors or potential employees can engage with the company.
That’s why corporate leaders need strong online bios. It’s more than just photos and titles. Each leader should actually have bios that explain their role, maybe some of their background and education. I’ve seen too many companies not do this well. It doesn’t need to be too difficult. It can be simple, just more than just a photo and title.
Another challenge for corporate leaders and executives is effective internal or employee communications. In my experience, leaders who don’t engage and communicate internally have challenges taking care of clients. After all, it’s employees who care for customers and drive company growth. So, leaders need to be more transparent with staff.
Part of engaging employees means leaders need to be visible. Prior to Covid when employees were in the office five days a week, leader visibility could include walking around, going to the bathroom down the hall or elsewhere so employees could see you around. It could also include regular town hall meetings for updates.
Leaders can still be visible visibility in virtual environments. Town hall meetings can be held virtually. They can have Q&A sessions. Teams or other virtual tools can be used t0 be available and visible. There are challenges here, but it’s possible.
Finally, leaders need to know when to expand staff either through full-time, part-time or with fractional or contract resources. I’ve filled multiple roles like this to support communications, change, transformation and executive support.
These communications recommendations are just a snapshot of the end-to-end opportunities for leaders and organizations.